Grow Your Audience
Promote Yourself to LA’s Largest Dance Community
The Dance Resource Center is dedicated to helping our Members thrive in business as well as art. So, in addition to providing opportunities to help you grow as an artist, we developed tools to help you build your business, enhance your brand and grow your audience by marketing with the DRC.
Do You Have a Marketing Budget?
The Small Business Association recommends setting aside 7-8% of gross revenue to market your company or your brand. Most event marketers recommend closer to 40%. This isn’t possible for many of us, so we developed ways to help you reach LA dance enthusiasts without having to break the bank.
FREE Marketing Resources
DRC Members Only
- Feature your Personal Profile in our new LA Dance Directory
- Sell your products on our new DSD Marketplace
- Offer discounts to our Members
*Members submission to LA Moves will be included on the Community Calendar.
*Listing and length of listing on LA Moves is subject to availability and at DRC discretion.
*Content is subject to DRC approval and solely at DRC discretion.
Why Should You Market?
It’s rarely a bad time to do some marketing. Have you created anything new? People won’t know unless you tell them. And remember, more people are online than ever before
Tools to Help You Grow
Whether you’re looking to build your social media profile, promote virtual dance performances or sell dance supplies, the DRC has tools to help
Home to LA’s Largest & Most Diverse Dance Community
- 3,400+ Members, subscribers, nonprofits, businesses, venues, and patrons reached through our weekly newsletter
- Nearly 10,000 influencers across our email and social media channels
That’s What We Call a Community!
Who Makes Up the DRC Community?
Dance professionals, dance companies, choreographers, performance venues, businesses & donors – in short, people who share your love of Dance
Our Refreshed Marketing Solutions
One of the most popular ways Members have worked with us is by purchasing a DRC Marketing Solution
- You can now choose individual items – like our popular “e-Blast”
- Or bundled options from one of our new Marketing Solution Packages
- PLEASE NOTE, YOU MUST BE A DRC MEMBER TO PURCHASE
Our Prices
Our Marketing Solutions prices are lower than industry rates and we created numerous packages so you can bundle and SAVE. We also priced our offerings so Members who make more money can help subsidize costs for Members who have more limited means. We are a community – together we will thrive.
Important: View DRC’s Media Specifications to submit the best materials to help support your campaign!
Purchase à la Carte
*Purchase a marketing package and be eligible to take over DRC social media via IG LIVE
* Subject to availability and at DRC discretion.
* Marketing Services expire one year from purchase and are non-refundable.
* Content is subject to DRC approval and solely at DRC discretion.
| Annual Revenue | Individual | <$200K | <$200-500K | $500K+ |
| DRC Calendar | $0 | $0 | $0 | $0 |
| Facebook Post | $50 | $65 | $95 | $150 |
| Instagram Post | $50 | $65 | $95 | $150 |
| Twitter Post | $40 | $55 | $80 | $125 |
| Facebook Story | $50 | $65 | $95 | $150 |
| Instagram Story | $50 | $65 | $95 | $150 |
| Facebook Post & Story | $60 | $75 | $110 | $175 |
| Instagram Post & Story | $60 | $75 | $110 | $175 |
| Newsletter Top Ad | $60 | $80 | $150 | $200 |
| Newsletter Bottom Ad | $55 | $75 | $135 | $175 |
| Newsletter Body Ad | $50 | $70 | $125 | $150 |
| Dedicated Email (e-Blast) | $100 | $125 | $250 | $400 |
| Home Page Ad – Week | $75 | $100 | $200 | $300 |
Still not sure? See our NEW Marketing Packages so you can BUNDLE & SAVE
Marketing Solution Packages
*Purchase a marketing package and be eligible to take over DRC social media via IG LIVE
* Subject to availability and at DRC discretion.
* Marketing Services expire one year from purchase and are non-refundable.
* Content is subject to DRC approval and solely at DRC discretion.
Buy Three Get One FREE
| Annual Revenue | Individual | <$200K | <$200-500K | $500K+ |
| Dedicated Email (e-Blast) | $100 | $125 | $250 | $400 |
| Dedicated Email x 4 | $300 | $375 | $750 | $1,200 |
| Home Page Ad – Week | $75 | $100 | $200 | $300 |
| Home Page Ad x 4 | $225 | $300 | $600 | $900 |
Spread the Word
| Annual Revenue | Individual | <$200K | <$200-500K | $500K+ |
| DRC Calendar | $0 | $0 | $0 | $0 |
| Facebook Post & Story | $60 | $75 | $110 | $175 |
| Instagram Post & Story | $60 | $75 | $110 | $175 |
| Twitter Post | $40 | $55 | $80 | $125 |
| À LA CARTE | $160 | $205 | $300 | $475 |
| YOUR PRICE | $100 | $150 | $200 | $300 |
| YOU SAVE | $60 | $55 | $100 | $175 |
Warm Up
| Annual Revenue | Individual | <$200K | <$200-500K | $500K+ |
| DRC Calendar | $0 | $0 | $0 | $0 |
| Facebook Post & Story | $60 | $75 | $110 | $175 |
| Instagram Post & Story | $60 | $75 | $110 | $175 |
| Twitter Post | $40 | $55 | $80 | $125 |
| Newsletter Body Ad | $50 | $70 | $125 | $150 |
| À LA CARTE | $210 | $275 | $425 | $625 |
| YOUR PRICE | $120 | $195 | $300 | $400 |
| YOU SAVE | $90 | $80 | $125 | $225 |
Performance
| Annual Revenue | Individual | <$200K | <$200-500K | $500K+ |
| DRC Calendar | $0 | $0 | $0 | $0 |
| Facebook Post & Story x 2 | $120 | $150 | $220 | $350 |
| Instagram Post & Story x 2 | $120 | $150 | $220 | $350 |
| Twitter Post x 2 | $80 | $110 | $160 | $250 |
| Newsletter Body Ad x 2 | $100 | $140 | $250 | $300 |
| Dedicated Email | $100 | $125 | $250 | $400 |
| À LA CARTE | $520 | $675 | $1,100 | $1,650 |
| YOUR PRICE | $250 | $400 | $700 | $1,000 |
| YOU SAVE | $270 | $275 | $400 | $650 |
Headliner
| Annual Revenue | Individual | <$200K | <$200-500K | $500K+ |
| DRC Calendar | $0 | $0 | $0 | $0 |
| Facebook Post & Story x 3 | $180 | $225 | $330 | $525 |
| Instagram Post & Story x 3 | $180 | $225 | $330 | $525 |
| Twitter Post x 3 | $120 | $165 | $240 | $375 |
| Newsletter Body Ad x 3 | $150 | $210 | $375 | $450 |
| Dedicated Email x 2 | $200 | $250 | $500 | $800 |
| Home Page Ad – Week | $75 | $100 | $200 | $300 |
| À LA CARTE | $905 | $1,175 | $1,975 | $2,975 |
| YOUR PRICE | $350 | $550 | $1,000 | $1,500 |
| YOU SAVE | $555 | $625 | $975 | $1,475 |
